PO.P Magazine

Layering retains heat, leads moisture away from the body and keeps rain and snow at bay. You can add or remove a layer when there is a change in weather or activity levels to ensure your little one do … read more

AW23 Insulated Snow Gear will be here soon! We expect to be fully stocked by mid October. Browse our Sneak Peek  and start making your wish list. What do the kids need for a happy, dry and playfu … read more

"Why not the opposite?"This was the motto of Stig Lindberg (1916-1982), one of Sweden’s most popular designers and the creator of the classic “Berså” print, which many of you are sure to recognize. Bu … read more

There are childhood stories that stay with us for the rest of our lives. They include Astrid Lindgren’s stories about Lotta on Troublemaker Street and the Children of Noisy Village, beautifully ill … read more

How to choose the right outerwear for your child?Which outerwear should you choose so that your child can play outdoors without getting cold, sweaty or damp? Here we’ve put together everything you nee … read more

Even though the majority of our range consists of more sustainable products, we’re just getting started! We aim to continue raising the bar to keep pace with scientific advancements and new opportunit … read more